Toys Games Industry

Toys & Games

Strategic IP for a fast-moving, licensing-led industry.

The toy and game sector is fast, seasonal, and fiercely competitive. It’s also IP-heavy - driven by licensing, branding, and creative innovation. That makes the right legal partner essential.

At Wynne-Jones IP, we work behind the scenes to protect the brands, ideas, and campaigns that shape the toys and games market. Our IP attorneys understand the pressures you face - from international licensing deals to the risks of infringement in a crowded space, and are ready to support your IP strategy.

Commercial insight. IP precision.

We support toy manufacturers, game designers, agencies, and licensors with integrated, strategic IP services. Including:

  • Trade mark protection and enforcement
    Our core service. We secure and defend your brand assets - globally and efficiently.

  • Design protection
    Toys and games are visual, tactile, and design-driven. We protect your aesthetic and functional innovation from first sketch to final product.

  • Licensing support
    Licensing drives revenue - but it’s complex. We help you structure deals, avoid common pitfalls, and stay compliant.

  • Online brand policing
    From social media to auction sites, we monitor and act discreetly to prevent misuse of your IP.

  • IP audits and commercial strategy
    We identify what you own, what it’s worth, and how to align it with your commercial goals.

Why choose us?

We don’t just know IP - we know toys and games. We’ve helped clients navigate industry challenges and capitalise on market opportunities, delivering robust IP advice for toy and game companies. Our work spans:

  • Global toy and childcare brands

  • Electronic and online gaming platforms

  • Creative agencies and IP licensors

Ready to level up your IP?

We offer a no-obligation consultation. Tell us your challenge. We’ll help you build an IP strategy that works - quietly, precisely, and with your goals in mind.

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