Toys & Games
Strategic IP for a fast-moving, licensing-led industry.
The toy and game sector is fast, seasonal, and fiercely competitive. It’s also IP-heavy - driven by licensing, branding, and creative innovation. That makes the right legal partner essential.
At Wynne-Jones IP, we work behind the scenes to protect the brands, ideas, and campaigns that shape the toys and games market. Our IP attorneys understand the pressures you face - from international licensing deals to the risks of infringement in a crowded space, and are ready to support your IP strategy.
Commercial insight. IP precision.
We support toy manufacturers, game designers, agencies, and licensors with integrated, strategic IP services. Including:
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Trade mark protection and enforcement
Our core service. We secure and defend your brand assets - globally and efficiently. -
Design protection
Toys and games are visual, tactile, and design-driven. We protect your aesthetic and functional innovation from first sketch to final product. -
Licensing support
Licensing drives revenue - but it’s complex. We help you structure deals, avoid common pitfalls, and stay compliant. -
Online brand policing
From social media to auction sites, we monitor and act discreetly to prevent misuse of your IP. -
IP audits and commercial strategy
We identify what you own, what it’s worth, and how to align it with your commercial goals.
Why choose us?
We don’t just know IP - we know toys and games. We’ve helped clients navigate industry challenges and capitalise on market opportunities, delivering robust IP advice for toy and game companies. Our work spans:
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Global toy and childcare brands
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Electronic and online gaming platforms
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Creative agencies and IP licensors
Ready to level up your IP?
We offer a no-obligation consultation. Tell us your challenge. We’ll help you build an IP strategy that works - quietly, precisely, and with your goals in mind.